Say Hello To Your Perfect Foundation Match With These Genius Shade Adjusting Drops

Let me introduce you to a potentially game-changing makeup product. The beauty industry is all about innovation and the future of beauty, are *Shade Adjusting Drops*.  Have you ever walked into a makeup store and thought you found your ‘perfect’ foundation only to realise that it’s not your shade? A lot of women struggle with finding… Continue reading Say Hello To Your Perfect Foundation Match With These Genius Shade Adjusting Drops

Esha Gupta Just Let Us In On A New Trick To Make ‘Em Brows Look Thick

Slicked back hair, rouge lips, dewy skin and structured brows – Esha Gupta‘s beauty game is on fire! The one feature that caught my attention the most was her brows! They look bold, structured and defined and also the first thing we noticed yesterday. Why don’t you see for yourself?     A post shared by… Continue reading Esha Gupta Just Let Us In On A New Trick To Make ‘Em Brows Look Thick

What’s The Meaning of Your Favourite Beauty Brand? Find Out Here!

I know that you love your beauty brands to bits, but do you know the meaning of their names? Probably not. Why don’t you hop into our beauty school bus and allow us to take you on an educational trip? We bet that after you learn each brand’s meaning, you’ll never look at them the… Continue reading What’s The Meaning of Your Favourite Beauty Brand? Find Out Here!

#BeautyBingeWatch: 7 YouTube Tutorials That Will Inspire You To Be Your Own Makeup Artist

Wohooooooo. It’s that time of the week again where I can walk around the house binge-watching YouTube videos! For this week’s edition of #BeautyBingeWatch, I was feeling rather inspired. I thought of sharing with you some videos that have helped me learn to makeup and bake-up to makeup artist level perfection. Whether you’re struggling to… Continue reading #BeautyBingeWatch: 7 YouTube Tutorials That Will Inspire You To Be Your Own Makeup Artist

#AskPOPxo: BB or CC Creams: Which One Is Better?

If there’s one question all of you guys have been asking us, it’s the real difference between a BB and CC Cream. It’s one of the most commonly asked questions on the POPxo app and we thought we would finally put it to rest!  CC Cream A CC Cream is a Colour Correcting cream and… Continue reading #AskPOPxo: BB or CC Creams: Which One Is Better?

#BeautyDiaries: I Have Never Worn Makeup And I Don’t Think I Will Start Anytime Soon!

Ever watched a makeup tutorial video on Youtube and wondered wtf is happening? Yeah, me too… I never really understood makeup to actually appreciate it. I mean, I’m more of a natural beauty kinda girl. Fresh skin, naturally long lashes, hydrated lips – that’s more my thing. Don’t get me wrong, I’m not against anyone… Continue reading #BeautyDiaries: I Have Never Worn Makeup And I Don’t Think I Will Start Anytime Soon!

Take Cue From Madhuri Dixit To Look Like A Dream In Makeup At Any Age!

Makeup is relatively easier when you’re young, you can pull off even straight up glitter on your face. But as you age, your skin tends to go through some unfortunate but dramatic changes. The loss of collagen and elasticity in your skin makes it thinner and susceptible to fine lines and wrinkles if you don’t follow… Continue reading Take Cue From Madhuri Dixit To Look Like A Dream In Makeup At Any Age!

Vacay Mode On: Grab These Beauty Minis And Look Gorgeous In Holiday Photos!

While we all have our hot favourites in the makeup world, travel beauty essentials are a different ball game altogether. While they have to be equally awesome as your regular beauty kit, they’ve got to be travel-friendly in size and of course, photo-friendly too! After all, what’s a vacay without some stunning, Insta-worthy shots, right?… Continue reading Vacay Mode On: Grab These Beauty Minis And Look Gorgeous In Holiday Photos!

#SkinDeep: These Brands Are All-Inclusive When It Comes To Their Beauty Products 

Women of colour in India (and globally) find it especially challenging to find the right shade of makeup that exactly matches their skin tone. More often than not local, drugstore brands don’t make more than 3-6 shades of foundation. Not many affordable brands cater to making makeup that suits women with a dark skin tone. Fortunately, there… Continue reading #SkinDeep: These Brands Are All-Inclusive When It Comes To Their Beauty Products 

Dior’s New Backstage Makeup Line Is #Luxe But It Won’t Burn A Hole In Your Pocket!

Dior just dropped an entirely new line of makeup called “the backstage collection”. This line is designed for the trendy millennial girl who wants to invest in luxury makeup minus the price tag. The backstage line is fronted by younger, more relatable brand ambassadors too, Bella Hadid being one of them. Everything about the new… Continue reading Dior’s New Backstage Makeup Line Is #Luxe But It Won’t Burn A Hole In Your Pocket!